Mike’s ability as an actor, and his years of experience as a casting director, has given him the perfect background for his career as a performance/comedy focused director. Mike has enjoyed great success as a director of commercials, working on major campaigns for companies like IGA, Oporto, RAC, Nestle, AA Insurance, Telecom, Police, Sanitarium, BP, Dominion Breweries, Fisher & Paykel, Coca-Cola, McDonald’s, Lotteries, Ford, NIB Insurance along with many, many others.

He directs stories for various media platforms and is just as at home making long format viral content as he is making a traditional 30 sec TV commercial.

Mike loves creating and developing strong characters for storytelling/performance based scripts.

Fritos | Down For Everything Chip

Oporto | Fight Against Bland

McDonald’s | Big Brekkie Burger

Copper Kettle | Marion

Nature’s Fresh | Nature at its Best