Eden then began his commercials career in style, being selected by London’s campaign magazine as one of the 10 best new directors in the world, on the basis of two test commercials. That same year he was selected for the prestigious Saatchi’s showcase in Cannes.

The following year he was in Cannes again, picking up a bronze lion for France telecom, announcing a growing body of work for blue chip clients in the UK, Europe and the USA.

Further awards followed including Kinsale, the Canadian advertising awards and the midsummer awards London. in 2001 he was nominated as one of the top twenty directors in the world in shoot magazine USA.

In 2005 he visited the Cannes once more, picking up two gold lions for appealnow.com.

Since then he has been living and working in Sydney and shooting the world over.

His clients have included national bank New Zealand, McDonald’s, Tiger Beer, Volkswagen, Telstra, KFC, Kellogg’s, Kraft, Bank of Melbourne, Bayer and Bupa.

Recently Eden has been spending more time on his photographic work, drawing widespread critical praise for his unique vision. in the last five years his work has been included in one group show, followed by three one man shows in consecutive years.