Ali Cameron is a hands on director with a love for telling peoples stories. Her background in photographic art and journalism tints her work with an aesthetic that is simultaneously nostalgic, genuine, creative and experimental.

Having lived on four continents, Ali is enamoured with capturing the stories people have to tell. She thrives in the space between control and the unpredictable and has an affinity for creating authentic environments that allow stories to emerge.

The strength in her storytelling comes from a very wholehearted investment in each idea, cause, and client. With each brief she finds honest and unpredictable perspectives, bringing new and innovative beauty to the projects she works on.

From mosques in Istanbul to the Normandie coastline, Ali has worked on campaigns with Hyundai, CUA, Red Bull Brazil, Qld Ballet, Suncorp, Qld Government and Olympikus, just to name a few.